Reverse Innovation in Healthcare from India

Reverse Innovation in Healthcare from India

Muthu Singaram
HTIC, IIT Chennai, Chennai, India

Introduction: This review paper explores the innovations in healthcare arising from India and how many of these can be applied to the theory of reverse innovation This study demonstrates how Indian researchers can play a major role in reverse innovation application in healthcare. What is reverse innovation also as Trickle-up Innovation? This was first coined by two Dartmouth University Professors Vijay Govindarajan and Chris Trimble and GE’s Jeffrey R. Immelt. Later Vijay Govindarajan and Chris Trimble published the book Reverse Innovation (2012), these are innovations first arising in the developing countries which are later introduced in the western or developed markets.

Methodology: This study is based on scholarly publication in major journals we have studies over 100 articles and selected 50 for the purpose of our study. We have built nine case studies based on these articles and reliable publicly available data. These case studies shows us that if these success stories are applied lot more of the innovation coming out of India can fall into the reverses innovation from frugal innovation by apply the three box framework which would lead to a larger usage of these innovations and further hence Indian innovations and economic.

Results: The review paper would describe 14 Indian reserve innovations and their benefits to the world at large. Discussion This review paper looks at reverse innovation targeted at providing goods and services to the poorest people in the world and this would fall in the area of strategy-based innovation. This review paper makes a case for the fastest-growing new markets and entrepreneurial opportunities being found among the billions of people `at the bottom of the income pyramid’. BOP proposes that there are tremendous benefits for multi-national companies who prefer to serve these markets in ways aware of their needs.

Keywords: Reverses Innovation, Healthcare, Frugal Innovations, Three-box Framework, Rural health, Process Innovation, Product Innovation, Strategy Innovation, Service Innovation